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Meet the Team

Meet the Team

We're a small but devoted team who share a passion for helping you live well, naturally.

Bringing together our expertise from across a variety of sectors – from wellbeing and beauty, to cannabinoids, pharmaceuticals, agriculture, and retail, our ambition is to create a range of targeted solutions that you can rely on every day.

We’re a diverse group, each with our own unique perspective – but one thing that we all have in common is that we’re friendly people, who really care...


With a wealth of commercial accumen and a passion for ethical trade, D’Arcy works closely with our suppliers to ensure they meet our high standards, always.


With over 20 years’ experience in the world of customer experience, Sarah ensures that our members receive the very best levels of care, every day.

Meet Sarah


With a long career in the wellbeing industry, Leighton combines his experience with fresh ideas, working closely with our formulators to curate our range

Meet Leighton


Having worked in the pharmaceutical industry for over 2 decades, and 12 years specialising in medicinal cannabis, Dr. Parveen brings her unparalleled experience to our team.

Meet Parveen


Philip has a background in sustainable energy and is a passionate advocate for protecting our planet. He leads our community, ethics and environmental initiatives.


Having built a market-leading fresh produce business, Paul is passionate about building brands that consumers love. He works across our team on a variety of projects.


As a Chartered Management Accountant (and a devoted yogi), Roopal brings a wealth of experience to support and guide our Co-Founders and team.