The Journal
Powered by our principles: what it means to be a Certified B Corporation
As Nature’s Journey celebrates becoming a Certified B Corporation, we speak to Sarah, our Customer Experience Manager and Leighton, our Co-Founder to find out more...
By Nature's Journey
3 min read
First things first – what exactly is a B Corp?
SF: A B Corp is an organisation that meets high standards of social and environmental performance, transparency, and accountability alongside a commitment to goals beyond shareholder value. In other words, they’re businesses that recognise the ‘triple bottom line’ – that is people, planet and profit. In that order.
Tell us about how it all began – what made you want to become a B Corp?
LA: Right from our very first planning session, we all agreed that we wanted to be a brand (and business) that had integrity at the very core of who we are. A brand you could rely on – not just for effective products, but as a brand that was going to do some good along the way. We all felt that B Corp was an obvious choice for us, particularly as it is something that conscious consumers are increasingly looking for as a hallmark of an ethical, sustainable brand. We knew that the CBD industry in particular had a stigma for mistrust, and we were determined to change that.
What does it mean to Nature’s Journey to be a Certified B Corporation?
LA: We’re incredibly proud to be the first UK CBD Wellness brand to achieve certification. For us, it’s an enduring reminder of the commitments we’ve made, and recognition of the hard work we’ve done so far to deliver on our promises. For our consumers, we hope that it will give them the confidence that we not only do good for your skin and your mental wellness, but for the planet, too.
How complex is the process and how long does it take?
SF: The process is very comprehensive and detailed – and rightly so. We’ve been working constantly on this project since we launched, because the thing about B Corp is that it’s not a one-time-only task. It’s a living, breathing process – so whilst we’ve now been certified, we’re only just getting started on our journey.
How do you ensure that your team, and suppliers contribute to upholding B Corp values?
SF: We’re a small team, each with our own unique experience and skills – but one thing that unites us is that we all genuinely care about what we do, and we all think in similar ways. I think the thing about culture is that you don’t create it, it creates you – and so, we all instinctively know the right thing to do, and we do it. When it comes to our suppliers, we’ve worked hard to find partners that truly share our values and commitments – and before they begin working with us, we require them to complete our screening process. This helps us ensure that we’re upholding our values, every day.
What does this certification mean for the future of the CBD wellness industry?
LA: I really hope that it means that other brands will follow our lead. My belief is that ‘collaboration is the new competition’ – we owe it to our consumers, our communities and our planet to work together to build better businesses. I think we all need to take responsibility for our actions. We know we’re not perfect – but we’ve been clear on our commitments, and we’ll do the right thing. Always.
How will you communicate progress on commitments?
SF: One of the key principles of B Corp is transparency, so you can read our full ‘business impact report’ over on the B Corp website. As well as this, we’ll be keeping our community updated through our regular email newsletters, and through our yearly impact report which will be available to download from our website. And, if you have any queries, you can live chat with us anytime, too.
Nature's Journey
Nature’s Journey CBD Wellness is a multi-award-winning range of certified Vegan, Leaping Bunny approved skincare and aromatherapy solutions. Harnessing the power of over 50 pure plant extracts, including our own premium quality CBD, harvested in the USA, we expertly combine traditional use with modern know-how to create formulations that really work, for all skin types.
Content published by Nature’s Journey CBD Wellness is not intended to treat, diagnose, cure, or prevent any disease. Always seek the advice of your GP or another qualified healthcare provider for any questions you have regarding a medical condition, and before undertaking any diet, exercise, or other health-related programme
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